Instagram Creator Earnings Calculator
Followers + engagement + niche → honest sponsorship estimates for posts, stories and reels.
Enter your followers to see estimates.
Methodology: baseline ≈ $12 per 1,000 followers for a feed post (published rate-survey midpoints), scaled by your engagement vs a 2% baseline (0.5×–3×) and a niche factor; stories ≈ 40%, reels ≈ 130% of post rate. Estimates, not promises — your media kit and audience quality set the real price.
Your DMs are where deals close
Run a MEDIA keyword automation and every brand inquiry gets your rate card by DM — instantly, free.
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How accurate are these estimates?
They are calibrated midpoints from published influencer-rate surveys — real deals vary hugely with audience quality, geography and exclusivity. Treat them as a negotiating floor, not a promise.
Why does engagement change the number so much?
Sponsors pay for attention, not followers. A 50k account at 6% engagement routinely out-earns a 200k account at 0.8% — the multiplier reflects how rates are actually quoted.
How do creators actually get these deals?
Mostly inbound: a media kit link in bio and DMs that answer fast. Many creators run a MEDIA keyword automation so brand inquiries get their rate card instantly.