Instagram Engagement Rate Calculator
Followers, average likes, average comments — get your rate and an honest benchmark.
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Fill the three fields to see your rate.
Formula: (likes + comments) ÷ followers × 100. Benchmarks are cross-industry averages from published creator-marketing studies — your niche may run higher or lower.
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Every comment can become a DM click. MynaDM automates it on the official Instagram API — 1,000 free DMs a month.
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How is engagement rate calculated?
The standard formula: (average likes + average comments) ÷ followers × 100. We use the per-followers version because it is the one sponsors quote.
What is a good engagement rate on Instagram?
1–3% is average, 3–6% is good, and anything above 6% is excellent. Smaller accounts usually run higher rates than large ones.
Why is my engagement rate low?
Usually reach, not quality: Instagram shows posts to a slice of your followers. Stronger hooks, reels, and comment-driving CTAs (like keyword comments) lift it fastest.